One of the most wasted food types is bread, with over 10 million tons (≈ 2 million elephants) being wasted globally every year. Did you know that approximately half of total food waste occurs at the consumption stage? The best way you can reduce waste is to prevent it. Some easy tipps: Only buy what you really need, preserve food longer, recycle leftovers and avoid wasting edible food. Or simply drink good old bread ;-)

All the bread we distil is still in a good consumable state, is hygienically perfect, and is no more than 1-2 days old. The bakery only provides quality bread from misproduction and yesterday's bread that was taken off the shelves. A common term for this is “overproduction” or “surplus”.

All our overproduced bread comes from a nearby bakery. This way, we keep the environmental impact as low as possible while creating maximum taste.

As a base ingredient, we purely use good old bread. The bread is finely shredded and subsequently fermented in a special process before it gets distilled. This is how it gets its unique flavour and aroma.

Sh*t Vodka and Sh*t Gin are spectacular spirits with a hint of fresh bread, reminding us of the fine smell of a bakery… in a bottle. Of course, our Sh*t Gin also contains all important ingredients that make a super fresh Dry Gin. Mmmh... sustainably delicious.

Yes, of course. Sh*t Vodka and Sh*t Gin go beautifully with other drinks and can be mixed without hesitation. Great taste, made from waste.

The bottles are partly made of recycled glass, and we plan to use them only temporarily. The bottle prints are kept as simple and similar as possible to minimise production efforts and waste, e.g. no paper for labels were used. But we don’t want to stop there. We are looking for partners that can help us create and produce a bottle that is as sustainable as our spirits. If you can help us, please get in touch: hello@goodshit.company

We keep the transportation of our goods to a minimum. The good old bread comes from a bakery less than 30 km away from the distillery where it also gets fermented. But this is only the beginning. In the future, our aim is to produce locally wherever our spirits can be purchased.

Sh*t Vodka and Sh*t Gin made from wasted bread are the beginning. But we are already thinking ahead, because there is much more food waste that can be upcycled. Future products could be soft drinks, clothing, furniture, or anything else; we don't set ourselves any limits. And we are looking forward to any kind of collaboration on our journey to make our lives less wasteful. If you want to collaborate and help us, please get in touch: hello@goodshit.company

Yes, our sister company The Good Shit Land offers holistic brand building – strategy, identity, brand experiences and creative campaigns. Their Sustainable Brand Farming approach helps scale-ups, legacy and premium brands grow with less waste and more trust, desirability and loyalty. Let’s dig in >>